In-Person Events' Effectiveness
Why In-Person Events Are The Most Successful Marketing Tactic
The results are in and in-person events are the best way to achieve your marketing goals.
This is not a new concept. According to Content Marketing Institute’s 2016 B2B Benchmarks, Budgets, and Trends, marketers rank in-person events as the most effective tactic used in their marketing strategy for the sixth consecutive year. That means B2B marketers find events to be the most effective tactic for achieving their most important marketing goals: brand awareness, sales, lead generation, lead nurturing, and engagement.
In addition to marketers crediting in-person events as their most effective marketing tactic for the 6th year in a row, CMI’s 2016 B2B Trends also reports an increase in effectiveness for 2016. The effectiveness rating for in-person events jumped from 69% to 75%. This increase shows that even more marketers are starting to realize the critical importance of events in the marketing mix.